wibutler strengthens its role as the platform for digital building technology
Münster, 15.01.2025 - wibutler is consolidating its role as the platform for digital building technology with a comprehensive brand relaunch. The move comes against the backdrop of growing demand for cross-manufacturer and cross-trade solutions that must enable seamless integration across different technologies and emphasises the strengths of the wibutler platform: the simple networking of over 35 industry partners for more efficient buildings.
Clear structure for more transparency
As part of the brand relaunch, all product areas of the wibutler platform - Professional Smart Home, Professional Smart Building and IoT - will be united under the wibutler corporate brand. This standardisation ensures more consistent communication and stronger recognition among industry partners, commercial building operators, tradespeople and end users.
“Our original brand dates back to our founding years, when we were only active in the smart home market. Over time, however, we have not only significantly developed our Professional Smart Home product area - in particular with efficiency-enhancing applications - but also established completely new product areas on our platform with Professional Smart Building and IoT. The brand relaunch is the result of this strong development and our new brand reflects our identity as the platform for digital building technology in the best possible way,” says Michael Jüdiges, Managing Director of wibutler.
Future prospects and next steps
The new brand identity is being rolled out gradually and is a key component of the growth strategy. „With the relaunch, we are showing that we are the platform for digital building technology. The new wibutler brand emphasises our strengths in the areas of Professional Smart Home and Professional Smart Building and underlines the close partnerships with our wibutler alliance members,“ explains the responsible Marketing Manager Felix Redepenning.
The path to a strong brand
The brand relaunch benefited from close collaboration within the wibutler alliance - a network of leading manufacturers of building technology. With the support of gmk Markenberatung, the relaunch was closely accompanied by the board of the wibutler alliance e.V., Oventrop, SYR and Viessmann Climate Solutions, as well as the other wibutler shareholders BEGA, ELTAKO and Gebr. This collaborative partnership created a modern brand identity that is future-orientated and at the same time integrates proven strengths.
About wibutler
wibutler is the platform for digital building technology and supports partners from industry and trade in the development and implementation of smart applications. The offering includes versatile platform solutions in the areas of Professional Smart Home, Professional Smart Building and IoT. In doing so, wibutler networks manufacturer-independent compatible products to create energy-efficient applications that offer added value to building operators, tradespeople and end users. More than 40 industry partners are already using the wibutler platform to network their products easily and efficiently.